77sh Privacy Policy

1 About This Privacy Policy

This Privacy Policy applies to all personal data collected by 77sh through the 77sh.cam website, all game interfaces and features accessible through that domain, customer support communications, and any promotional or marketing communications you receive from 77sh.

This Policy is issued in compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and applicable guidelines issued by the Philippine National Privacy Commission (NPC). As a PAGCOR-authorized gaming operator, 77sh also processes certain personal data pursuant to regulatory obligations imposed by PAGCOR's anti-money laundering and Know Your Customer (KYC) frameworks.

This Privacy Policy should be read alongside the 77sh Terms & Conditions, which govern your overall use of the Platform.

2 Data Controller

For the purposes of the Data Privacy Act of 2012, the data controller responsible for your personal data is 77sh, operating the online casino platform at 77sh.cam under PAGCOR authorization.

Our designated Data Protection Officer (DPO) can be contacted through our official support channel at [email protected]. Please mark any data privacy-related correspondence clearly as "Data Privacy Inquiry" in your subject line or opening message.

3 Personal Data We Collect

77sh collects the following categories of personal data in connection with your use of the platform:

4 How We Collect Personal Data

77sh collects personal data through the following means:

• Direct provision by you: When you register an account, complete KYC verification, make a deposit, request a withdrawal, contact customer support, or participate in a promotion, you provide personal data directly to 77sh.
• Automated collection: When you use the 77sh platform, we automatically collect Technical Data and Usage Data through cookies, server logs, and similar tracking technologies. See Section 7 for more detail on our cookie practices.
• Third-party sources: 77sh may receive personal data from identity verification service providers (for KYC purposes), payment processors (for transaction confirmation), and fraud prevention partners. We only receive data from these sources to the extent necessary to fulfill our regulatory and contractual obligations.

5 Legal Basis for Processing

Under the Data Privacy Act of 2012, 77sh processes your personal data on the following legal bases:

• Contractual necessity: Processing necessary to perform the contract between you and 77sh — i.e., operating your account, processing deposits and withdrawals, delivering game services, and managing promotions.
• Legal obligation: Processing required to comply with PAGCOR licensing conditions, anti-money laundering laws (Republic Act No. 9160, as amended), and other applicable Philippine regulations.
• Legitimate interests: Processing for fraud prevention, platform security, abuse detection, and improvement of 77sh services, where these interests do not override your fundamental rights.
• Consent: Where we send you marketing communications or use non-essential cookies, we do so on the basis of your consent. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6 How We Use Your Personal Data

77sh uses your personal data for the following purposes:

1. To create, verify, and maintain your 77sh account;
2. To verify your age and identity as required by PAGCOR and applicable Philippine law — including confirming you are 21 years of age or older;
3. To process deposits and withdrawals through your linked GCash, PayMaya, or bank account;
4. To fulfill anti-money laundering (AML) and counter-terrorism financing (CTF) obligations, including transaction monitoring and suspicious activity reporting to the Anti-Money Laundering Council (AMLC) where required;
5. To deliver customer support and resolve account-related queries;
6. To administer bonuses, promotions, and loyalty rewards;
7. To detect, investigate, and prevent fraud, cheating, collusion, and other prohibited conduct under the 77sh Terms & Conditions;
8. To monitor gaming activity for responsible gaming indicators and, where appropriate, to intervene in accordance with our Responsible Gaming obligations;
9. To send service communications, including account notifications, security alerts, and transaction confirmations;
10. To send promotional communications, where you have provided consent, about 77sh bonuses, new games, and special offers;
11. To improve the 77sh platform through analysis of aggregated and anonymized usage data.

7 Cookies & Tracking Technologies

The 77sh platform uses cookies and similar tracking technologies to provide a functional, secure, and personalized user experience. The categories of cookies we use are as follows:

7.1 Essential Cookies

These cookies are strictly necessary for the 77sh platform to function. They enable core features such as maintaining your login session, navigating between game categories, and processing transactions. Essential cookies cannot be disabled without breaking the core functionality of 77sh.

7.2 Security Cookies

Used to detect and prevent fraudulent access, bot activity, and unusual session behavior. Security cookies enable 77sh to identify login anomalies and protect your account from unauthorized access.

7.3 Analytics Cookies

With your consent, 77sh uses analytics cookies to understand how players navigate the platform — which game categories are most accessed, where users encounter difficulties, and how sessions progress. This information is used in aggregated form to improve the 77sh platform experience.

7.4 Preference Cookies

These cookies remember your platform preferences — such as display settings and your most recently played game categories — so that your experience is consistent across sessions.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may impair the functionality of the 77sh platform.

8 Data Sharing & Disclosure

77sh does not sell your personal data. We share your personal data only in the following circumstances and with the following categories of recipients:

• Identity Verification Providers: Third-party KYC service providers who assist in verifying government-issued IDs and confirming age and identity. These providers are bound by strict data processing agreements.
• Payment Processors: GCash, PayMaya, BDO, BPI, Metrobank, and other payment service providers through which deposits and withdrawals are processed. Only the minimum data necessary to complete each transaction is shared.
• Game Software Providers: Licensed game studios whose titles are hosted on the 77sh platform may receive anonymized game session data for technical performance and audit purposes.
• Regulatory Authorities: PAGCOR, the Anti-Money Laundering Council (AMLC), the National Privacy Commission (NPC), and other competent Philippine government authorities, where disclosure is required by law or a valid legal order.
• Fraud Prevention and Security Partners: Service providers assisting with fraud detection, cyber-security monitoring, and abuse prevention, subject to strict confidentiality obligations.
• Professional Advisors: Lawyers, auditors, and other professional advisors retained by 77sh, where disclosure is necessary for the conduct of legal proceedings, audits, or corporate transactions.

9 Data Retention

77sh retains personal data for as long as necessary to fulfill the purposes for which it was collected, subject to the following minimum retention periods:

• Account and identity data: Retained for a minimum of five (5) years following account closure, as required by PAGCOR licensing conditions and applicable anti-money laundering regulations.
• Transaction records: Retained for a minimum of five (5) years to comply with AMLC record-keeping requirements under the Anti-Money Laundering Act.
• Support communications: Retained for up to three (3) years to assist with ongoing or future dispute resolution and quality assurance reviews.
• Marketing preferences and consent records: Retained for the duration of your account and for two (2) years following account closure or the withdrawal of consent.
• Technical and usage data: Typically retained for twelve (12) months for security and platform analysis purposes, after which it is anonymized or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in a manner that prevents re-identification.

10 Data Security

77sh implements a comprehensive set of technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, and disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77sh platform;
• Encrypted storage of sensitive personal data at rest using industry-standard encryption algorithms;
• Role-based access controls ensuring that only authorized personnel with a legitimate business need can access personal data;
• Multi-factor authentication requirements for 77sh staff who access production systems containing personal data;
• Regular penetration testing and vulnerability assessments conducted by independent security specialists;
• Staff training on data protection obligations and security best practices;
• Documented incident response procedures aligned with NPC breach notification requirements.

While 77sh takes all reasonable steps to protect your data, no internet-based platform can guarantee absolute security. You play an important role in your own data security — please maintain a strong, unique password for your 77sh account and contact us immediately if you suspect unauthorized access.

11 Your Rights Under the Data Privacy Act

As a data subject under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 77sh:

12 Children's Privacy

The 77sh platform is strictly for adults aged 21 years or older, as required by PAGCOR regulations governing casino-style gaming in the Philippines. 77sh does not knowingly collect personal data from individuals under the age of 21.

If 77sh discovers or receives credible information that a registered account belongs to an individual under the age of 21, that account will be immediately suspended. Any balance in the account will be handled in accordance with our Terms & Conditions and applicable regulatory requirements. If you believe a minor has created an account on 77sh, please report it immediately through our live chat support channel.

13 Cross-Border Data Transfers

In certain circumstances, personal data held by 77sh may be transferred to, processed by, or stored at locations outside the Philippines — for example, where a game software provider or cloud infrastructure provider operates servers in another jurisdiction.

Where such cross-border transfers occur, 77sh ensures that appropriate safeguards are in place to protect the transferred data, including contractual clauses that impose data protection obligations equivalent to those required by Philippine law, and where applicable, confirmation that the receiving jurisdiction offers an adequate level of data protection.

By using the 77sh platform, you acknowledge that your personal data may be transferred outside the Philippines in the circumstances described above, subject to the safeguards described in this section.

14 Changes to This Privacy Policy

77sh may update this Privacy Policy from time to time to reflect changes in our data practices, applicable regulations, or the 77sh platform's features and services. When we make material changes to this Policy, we will notify registered Players via the mobile number or email address on file, or through a prominent in-platform notification, at least seven (7) days before the changes take effect.

The Effective Date at the top of this document indicates when the current version of this Policy was last updated. The most current version of the 77sh Privacy Policy is always available at 77sh.cam/privacy-policy. Your continued use of the 77sh platform after the effective date of any update constitutes your acceptance of the updated Privacy Policy.

15 Contact & Privacy Complaints

For all privacy-related inquiries, data access requests, corrections, erasure requests, or complaints, please contact the 77sh Data Protection Officer through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week through the 77sh platform — the fastest way to reach us for time-sensitive matters.
• Email: [email protected] — please include "Data Privacy" in your subject line or opening message so your query is routed directly to the Data Protection Officer.

If you are not satisfied with how 77sh has handled your personal data or responded to a privacy request, you have the right to lodge a complaint with the Philippine National Privacy Commission (NPC). Information on the NPC complaints process is available through official Philippine government channels.

For questions about 77sh's Terms & Conditions, please visit 77sh Terms & Conditions. For information about responsible gaming tools, deposit limits, and self-exclusion, visit our Responsible Gaming page.